THE GROWTH OF SOCIAL NETWORKS
Today, technology words are everywhere, and “social networks” are no exception.
Since 1971, when the first email was sent from one computer to another, located in the same room next to each other, the growth of social networks has been a phenomenon.
We all know something about how Facebook started and how it has evolved over the years. But there are many things that had to happen to get to where we are now.
BRIEF HISTORY
There are a couple of events that we can consider as the beginning of social networks or social media as it is also known.
The first one was when, in 1978, the BBS – Bulletin Board System – was created. This was the first time users could interact with one another using the internet.
The second event happened in 1994 when Geocities was created. From that point in time, a cascade of different websites was showing up to life.
HOW TO STAND OUT ON THE INTERNET?
Regular advertising agencies have had a presence in the world since 1786 when William Taylor opened his London office. So it came as no surprise that someone got the idea to put ads online and, basically become the first digital ad agency.
Since then, manufacturers and stores that had the vision started working on better ads and paying attention to web design. The main idea was to differentiate itself from the great wave of products that began to appear on the Internetand also, to take advantage of the social networks that were evolving and acquiring thousands of new users regularly.
DIGITAL ADVERTISING AGENCIES BECOME A NECESSITY
The more the power of metadata became known, the more the marketer became interested in having their clients have a strong Internet presence.
At the same time, advertisers requested deeper insights into customer behavior in order to be able to sell more products.
As we briefly saw on our blog “What is marketing”, Digital Marketing Agencies are offering different services with the idea of achieving different goals according to their client’s necessities. This is a dynamic area that is never still and, the same happen to social networks.
HOW MANY SOCIAL NETWORKS ARE OUT THERE?
According to public available data, there are at least, 18 social media platforms operating in the world:
- YouTube
- Messenger
- TikTok
- Douyin
- Sina
- Telegram
- Snapchat
- Kuaishou
- Quora
The amazing thing about this is that together, these platforms have 300 million or more active users every month!
According to datareportal.com, “the latest numbers indicate that nearly two-thirds (65 percent) of the world’s total ‘eligible’ population now uses social media”.
Do you think it is important to have an advertising agency that does social media management with your enterprise?
THE FUTURE OF SOCIAL MEDIA
Currently, there is an incredible average of 13 new users per second! If you take a look at statista.com, they predict that by 2025 there will be 4.4 billion social media users worldwide.
The importance of this data for those who want to have an online presence is that it is increasingly important to have an agency to manage their internet needs to win a position in the client’s minds of their interest.
We can help you with that! If you want to know more about what we can do for you and your company, do not hesitate to get in touch with us and, with no compromise, we will be more than glad to chat with you.