Why Search Intent is so important?

To know why search intent is so important, we need to understand what does Search Intent means to Google.
Over the years, we all start a search on the internet typing some kind of sentence. We need to find the meaning of a word, we need to know the location of someplace or, we need to buy something.
Google’s main goal is to provide the best results for that sentence or question. Therefore, they have been working on their algorithms, year after year, to deliver the best result.

How many types of Search Intent are out there?

When we write our sentence in Google, we are indicating that we have the intention of getting some relevant information around what do we type. The browser starts by decoding what do we write and start to search for everything related to that.
There are several types of search intent. Let’s talk about the four most commonly used:

1. Informational Intent.

Lots of people on the internet are looking for some kind of information. This info could be about almost everything. The interesting part is that Google understands that if somebody looks for “nachos”, this person is mostly looking for recipes, not for nachos’ history. People with this kind of search intent have a specific question or want to know more about a certain topic.

2. Navigational Intent.

This happens when people are looking for a specific website. For example, if somebody types “Twitter” it’s because she/he is looking for the Twitter website.
This is why it is very important to have your website optimized in case somebody is looking for it.

3. Transactional Intent.

I am sure that at some point, you have had to look for something to buy on the internet. You know what do you want and you are looking for options to get that item. This is known as Transactional Intent.

4. Commercial Investigation.

At a certain point, we all browse the web to compare between items with the idea of acquiring something in the near future. Normally we introduce questions to obtain certain answers that will help us to make a decision. This search intent resembles transactional intent but is used by people who need more time to decide.

Why is important to know this information?

Whenever you start a marketing campaign for your website, it becomes very important to write the right words on the right web pages. With this in mind, if somebody is looking for information about your product or service, you do not drive this person to your store page. Of course, the opposite works as well. If they want to know some details of your product, it is not a good idea to take them to your blog pages.

Words on web pages are there for a reason. If you’re just starting with your website design, or if you’ve been on the internet for several years, it’s a good idea to take some time to find the right words to use on each of your web pages. Google Ads offers an excellent free tool to use for this purpose.

Do not procrastinate on this topic for a long time.

It may take time, yes, but it’s worth it, trust me. At Graphic Illusion, we have worked with several projects where part of the success was based on using the right words.
If you want to express your comments or if you have any questions about it, please contact us and we will be happy to assist you.